Awayre Strategic Marketing

Awayre Strategic Marketing helps you create an engaged community of eager prospects who are ready and willing to buy the products and services offered by your business. This "inside-out" process taps your people's existing product knowledge and in-the-field experience to create a marketing message as an anchor for your sales and marketing efforts. Finally, with the optimum use of the correct marketing channels we help you reach your target market and engage them in a dialogue so that you can develop the right opportunities for your business.

Awayre Sales

Traditional selling sets up selling and buying parties in a confrontational relationship. The manipulative and mechanistic systems taught in sales seminars make this dynamic even more difficult for both parties. That's why, we have developed Selling by the Way of Awareness or Awayre Selling. Awayre Selling does not lock up a salesperson in a set of behaviors to be followed. It's a Way of Selling where the salesperson uses an integrated, humanistic approach to align all of her human dimensions and successively break through 7 Barriers, or Locks, that the prospects put up to protect themselves from a salesperson.

Leader vs Manager

"Leader vs Manager clarifies and simplifies two of the most misunderstood terms in business: leadership and management. It starts with a simple quiz, provides clarification on the subject and furnishes resources and references for further exploration."

High Performing Organization: The Missing Element

"High performing organization consists of highly productive people who are deeply engaged with their work. This article examines the importance of awareness in such organizations."

Sales Problems

"On this page, you get an opportunity to come to terms with some of your most recurring sales problems, get some insights into what their underlying causes are and have some fresh perspectives and approaches to fixing them, once and for all."

Sales Problems and Solutions

"If you have sales problems and solutions are hard to find, you are not alone. We live in difficult times. Businesses today need fresh ideas for bringing in sales and revenues. That's why this page brings you many non-traditional solutions to some of the most common sales problems."

Management by the Way of Awareness

"For thousands of years, we have ignored the most crucial element in business management: human awareness. Management by the way of awareness brings this crucial element to business management in a systemic and a fundamental way."

Jumpstart Your Business Brain

"Jumpstart Your Business Brain lays out specific, proven steps for creating a marketing concept for a product or a service. However, the basic principles could also be applied to personal branding."

What You Thought Your Business Would Be

"Do you own a business? If you do, perhaps you remember the time when you started it. You may also remember that at that time, you had a vision, an image of how you wanted it to turn out. But some of it didn't. Perhaps your business is a little less than what you thought it would be. Perhaps it's not at all What You Thought It Would Be."

Business Lessons from Presidential Elections

"What does presidential politics teach us about business? I first published my findings in the spring of 2008 after the conclusion of the democratic primary and then again in November of the same year after the 2008 election. It's that time again. This time, I thought I would put some of my findings to test and venture some - gulp! - predictions."

Satori Quotes: An Insight into Nothingness

"True learning consists of a series of Aha! moments, however short-lived they may be. Most learning, as we call it today, consists of loading information into our minds, putting more stuff on top of the stuff we have already collected. Satori learning happens through the gaps between our thoughts from which the Universal mind can flow."