Build Your Own Business Philosophy While Building Your Business 

Tired of other people's business-building philosophies? 

Build your own practical business philosophy while building your business. 

Rick Gordon Picture
Rick Gordon

President,
Radio King Orchestra

"If there ever was a defining moment in the success of our business, it was when we decided to do business with you.”

 With Bhavesh Naik

Founder and Creative Director

Awayre, LLC

Build the Business You Always Thought You Would Build 

You had a vision, an image of how you wanted your business to turn out. Much of that vision came true. But some of it didn't. Perhaps your business is a little less than what you wanted it to be. Perhaps it's not What You Thought It Would Be.

Master Business-Building

360 Business Lab is a comprehensive Business-Building Support and Certification System that allows you to master the process of building your business by building it in a supportive, interactive and inspiring environment.

Learn as You Build

Business owners, sales and marketing executives and leaders, managers and employees come together at 360 Business Lab to learn how to build a business, even as they built it.

Fail in a Sales Place

An important part of building a business philosophy is to test it in a safe environment before putting it in practice. In 360 Business Lab, you get to try out your ideas before take them to the street.

Only Program In the World

360 Business Lab is the only ongoing “business workout program” in the world that engages all 7 layers of human faculties to bring about concrete, measurable and sustainable business and financial results.

Why 360 Business Lab?

360 Business Lab is specifically designed for an established, small to medium sized business or a business-division in a larger company. If you are an owner or executive in such a business, you may want to flick through some of the items below and see if you can identify with some of them.

  • Business Reasons

  • Professional Reasons

  • Personal Reasons

  • Need help

If you own or manage a business, there are several factors that make up it success. Business owners, presidents and CEO often tell us they face some of the following challenges. Which one can you relate with?

  • Sales, revenues, margins and profits lower than expected.
  • Profit, performance and productivity levels are not where you wanted to see them.
  • Uncertain about the longevity of your business.
  • Business is not the size, success or image you wanted it to be.
  • Not growing at the rate you wanted your business to grow.
Martin Posse

MARTIN POSSE

President, ContinuIT Security Corporation

Doubled Our Rates, Increasing Our Revenues, Without Losing Any Clients

"I attended Bhavesh's workshop and was impressed for what we were able to accomplish together in just a day. His ability to drive me through the process of understanding my business, my clients and my capabilities and to present all that information in a compelling way was of tremendous value to me.

Right after our training, we doubled our rates, increasing our revenues, without losing any clients. All because what we learned with Bhavesh."

What is 360 Business Lab?

360 Business Lab is a place where business executives come to challenge their assumptions, zero in on their values, and crystallize their business philosophy in a practical way, so that the framework they build is made for real-world application, without the risk of failure. Specifically, the Lab provides the following features to facilitate such the building of a business philosophy:

1

Business Building Support and Certification System

Awayre Business Coaching program is a comprehensive, 360°, Business Building Support and Certification System that allows you to master the process of building your business by building it in a supportive and inspiring environment.

2

Ongoing Business Workout Sessions for Business Leaders

The core of the Awayre Business Coaching program is a series of ongoing "Business Workout Sessions" developed for Business Owners, Presidents, CEO's and Executives responsible for Profit and Loss of a Corporation, Government Agency or a Non-Profit.

3

Activates Dormant Human Faculties

Awayre Business Coaching program is driven by Awayre Layers, our methodology for building a high performing business. The ABC program leverages dormant human faculties in building a highly profitable business that could prosper for generations to come. 

4

Maximizes All Facets of Your Business

The ABC Business Workout Sessions are driven by Awayre Layers, our proprietary 360° Business Building System that allows you to "work" all facets of your business in a laboratory as well as in the real-world environment. These areas include sales, marketing, management, leadership, people development, personal development, product and service innovation and financial management.

5

"Awayre Inspired" Certification

"Awayre Inspired" is a certification awarded to the program members based on the mastery of their own business building method that's derived from Awayre Layers. Based on the Martial Arts Belt System, the members start with White Belt, progress through 7 colors of the belt levels and finally achieve the Black Belt degrees 1 through 9. The 17-Level Certification System reinforces our belief that business and human performance development is a life-long pursuit with no "graduation" date. Participation in the certification program is optional and decided at the time of enrollment.

MARIA ANDRIEU McELHENNY

CEO, Makeup Artist Pro Group

Revitalizing, Innovative, and Immediately Useful

"I have been training with Bhavesh for two months now and I can honestly say that it is the most challenging and effective workshop that I have even undertaken. I truly underestimated the wealth of focus and information that I would discover. I believe that every company should invest in this workshop because it is revitalizing, innovative, and immediately useful... I am incredibly impressed, positively shocked and very much looking forward to the next workshop.”

What Makes 360 Business Lab Different?

Human F​​​​​​​​​o​​​​c​​​​used Approach


You get to work on all aspects of your team as we focus on its most common denominator: Its people.


Transformation Modules


Learning modules get to the depth of your humanness so you come out feeling better than going in. 


Small Dozes of Learning


You get a chance to digest and put in practice what you learned with small dozes of learning over long term. 

Below Intellectual FILTER


We get to the simpler and more essential ideas underneath the complexity of your existing business knowledge.  

Psychological Safe Place


A support system where you can safely question, challenge and examine assumptions about your business, people, and work. 

Insight Based Learning


Learning happens as a series of insights that go the core of your human experience so it is sustained better. 

Simple and Essential


Human-to-human framework goes to the most fundamental aspects of human condition, behaviors, and interaction.  

Best Business Practices


You get to keep the best management practices you have accumulated. We bring you many more. 

Immediately Applicable


It's immediately applicable so you can apply it today to a specific real-world situation or a problem.

  

What Will You Get When You Sign Up?

Build-As-You-Go Blueprint

We help you develop a Business Blueprint, a Marketing Framework, and a set of systems and processes most important to your business. These blueprints, systems and frameworks are dynamic, flexible and actionable on a day-to-day basis. Together, we also develop your marketing collateral and key business systems such as sales, marketing, management and product innovation and development. We develop these as a starting point and continue to fine-tune throughout the program.

Ongoing "Business Workout Sessions"

A series of ongoing "Business Workout Sessions" developed for Business Owners, Presidents and corporate leaders. These sessions are based on Awayre Layers, our proprietary 360-degree business building System that gets you to "work" all facets of your business, starting with "Inspiration Point" - your unique source of inspiration - and ending with actionable, repeatable Systems - Business Habits - in Marketing & Sales, Finance, Operation, Customer Service, Technology, Human Resources and Leadership & Management.

"Awayre Inspired" Certification System

Awayre Inspired Certification Systems that motivates you to master the building of a business the most effective way possible, by building one. Awayre Inspired Certification consists of 9 levels of business mastery starting from "White Belt" and ending with “Black Belt” and continuing to 9 additional degrees of black belts.

Coaching and One-On-One Support

Ongoing coaching and support from us on business related issues on as-needed basis.

Is 360 Business Lab Right For You?

We bring you a teachable. human-focused framework to help you build your own business philosophy that is built - from the ground-up - around the idea that people who work in your business are complex human-beings, not simplistic machine-things.  Human-to-Human Framework is a simple philosophical construct that allows us to help you build your own human-focused business philosophy. 

It is...

  • Small dozes of teachings over a long period of time. Requires commitment to make small, sustained changes over time. 
  • A visceral experience that inspires engagement from people who are involved in it. 
  • An experiential framework that allows you to build your own business philosophy by practicing in the real world. 
  • A simple framework on which you can build more complex theories and methods if you want, or keep it simple.
  • Designed to "work" in the real world and help you improve the quality and quantity of your results. 
  • Progressively built into your work-life to make it practical so it's retained and made into a habit. 

It Is Not...

  • A one-shot solution, three-day workshop, or a weekend seminar.  In other words, big dozes of training in a short amount of time.
  • Intellectual, theoretical exercise removed from the daily working of business.
  • Yet another business philosophy that stops at memorizing and intellectualizing.
  • More knowledge on top of what you already know about building a self-sustaining, thriving business.                          
  • Cut-off from the work-life only to be forgotten when applied in practice. 
  • Designed to impress friends and make one sound intellectually superior. 

Frequently Asked Questions

Which areas of my business are addressed in the coaching sessions?

The 360 Business Lab sessions are driven by Awayre Layers, our proprietary, 360° business building system that allows you to "work" all facets of your business in a laboratory as well as in the real-world environment.


Some of the areas of the business we work on in these sessions include: sales, marketing, branding, message/story/presentation creation and delivery, revenue generation, customer service, research & development, innovation, product development, finance, recruiting, leadership & supervision, time management & delegation and office management.

How is 360 Business Lab different from getting an MBA?

360 Business Lab is practical, proven, action-oriented and results-oriented which you master by doing both in the classroom as a laboratory and in the real-world. MBA is intellectual and theory based. We often call 360 Business Lab "MBA in Action," although that does not tell the full story.

Business-building is a touch sport. You can't learn how to build a successful one by going to college. Can you learn how to play tennis by reading books and writing a thesis? Business-building involves human factors: learning to fail and succeed, learning to persevere, learning to fall and get up. These skills can only be learned by doing, not reading about them or intellectualizing them. Like playing tennis, learning to build a business has a strong component of practicing.

You graduate from an MBA program in two years. But you never graduate from learning how to build a business. So you ever graduate from 360 Business Lab. Would Tiger Woods graduate from learning how to play better golf? Would Michael Jordon declare that he has graduated from playing basketball? Did Cal Rikpen, Jr. stop practicing baseball after he became a major league player? Retire? Yes, eventually. Graduate? Never!

In an MBA program, your grades depend on how well you score on a test or in a thesis or reports. In 360 Business Lab, "grades" are measured in 18 levels of Business Building Mastery, much like the Belt System in Karate which could take you a lifetime to master.

In an MBA program, you never find out whether or not your education resulted in concrete business results. In 360 Business Lab, a portion of our grading depends of the actual systems you have implemented as well as the results your business is producing in various areas of its operation.

In 360 Business Lab, you start getting results from day one. In an MBA program, you have to wait till the graduation date.

MBA promises that you will master building a business in 2 years or less by reading books and writing theoretical business plans. We don't. We believe that business building is a skill, a science and an art form that needs devotion, practice and effort, much like learning martial arts, yoga or tennis.

We believe that business-building is not an academic exercise, it's a practical exercise where we must learn by doing; both in the lab environment and in the real-world. That learning how to build a business goes beyond head - which is where an MBA program stops - and goes to heart, action and inspiration.

Finally, business requires engaging with it from heart, mind and soul. That's why, we address all those human faculties and more in our coaching sessions. An MBA requires only one kind of engagement: intellectual. That's important, but it's a small part of the total engagement you require with your business in order to be successful.

I want quick results. Do I have to wait a whole year before I get results?

No, you don't have to wait the whole year before getting results. In fact, you will start getting results only after attending one session.

However, we are not the one-shot training type of a shop, like so many companies out there. We believe in transformational change with real results in all areas of your business. These changes gather strength one session at a time, while your business builds strength and power to become the kind of business you want it to be.

We don't believe that that kind of change can occur over-night. In fact, we believe that growth and development is a life-time commitment. If you are to sustain the wonderful, positive changes that will begin to happen in your business as you become involved with 360 Business Lab, you will have to commit to long term.

Will you conduct 360 Business Lab at the location of our business?

Increasingly, we conduct all our coaching and training sessions through online video conferencing. We can make an exception for situations where on-site sessions present extra-ordinary benefits for the client's business. These situations requires case-by-case consideration and most likely will involve higher fees. Please use the contact form at the end of this page to get in touch with us.

Are you promising the silver bullet?

In everything we do, including in, 360 Business Lab, we go to the most common denominator among all areas of running a business: the Human Dynamics.


More specifically, we address the Seven Layers of Human Existence and seek to align them for passionate engagement and effortless efficiency. When this alignment occurs, all facets of a business come into alignment. This Seven Layer model, called Awayre Layers, is based on deep study, research and in-the-field work involving thousands of hours and many, many years, that enable businesses to achieve superior performance and is proven to produce results.


We believe the silver bullet does exist. Businesses achieve superior performance all the time. But the trick is in the execution, the implementation. That's why, implementing our solutions involves sincere commitment in time and effort for a number of months in mastering the building of a great business.


In each of the 360 Business Lab sessions, we address these seven layers. We do have a different focus every time. The time and attention we give to each layer in a particular session may vary depending on the focus of the session. But there is always a method that we follow in each session that is basically identical, yet the experience of going through it for a participant is always unique.

Are you saying my MBA degree is worthless?

No, not at all. Only that your MBA degree is one-fourth or 25% of the way to mastering business building.


If you have an MBA degree, you will have a head-start in 360 Business Lab as you will be able to take what you have learned in your MBA a step further. You will be able to engage with it with it more intensely, translate it into specific actions and systems so that you can get concrete, measurable results from your business. You will be able to learn how to build concrete systems that get concrete and sustainable result from what you already know.


And perhaps, while you are in 360 Business Lab, you will find that some of the stuff you learned in your MBA program does not apply on the street. That in building a business, you often need uncommon wisdom and insight, not the common wisdom you learn at an MBA school. 

What's Awayre Layers and why does it matter in 360 Business Lab?

Awayre Layers is based on our in-depth research in looking at successful as well as unsuccessful businesses who have applied the components successfully in their businesses. Awayre Layers brings together these success factors in a comprehensive business building system so that all facets of a business are adequately addressed.

Can 360 Business Lab be conducted for a group?

Yes, 360 Business Lab can be conducted either with a group of executives or with an executive and her direct reports. These two formats are slightly different from each other and require special considerations so that we are set up for the best experience for the clients. Please use the contact form at the end of this page to get in touch with us. 

30-DAY MONEY BACK GUARANTEE


You are fully protected by our 100% Satisfaction-Guarantee. Give 360 Business Lab a shot for 30 days. If you don't feel confident that the Business Philosophy you are starting to put together with the help of our coaching sessions is the absolute best business philosophy you will ever have for your business, just let us know and we'll send you a prompt refund minus 5% processing charge.

MARK INZELSTEIN

Cofounder & Chief Leadership Officer, Indiggo


Wisdom, Dynamism, Integrity

"Bhavesh is clearly an asset to any person or organization that works with him. Not only is he skilled and insightful in his field of training and development; he also embodies powerful qualities of wisdom, dynamism and integrity. Whether it is through a one hour workshop or a long-term working relationship, Bhavesh will contribute significantly to your quality of work and quality of life."

360 Business Lab: Key Info

Who Is IT For?

360 Business Lab is primarily designed for Business Owners, Presidents, CEO's and Executives with P&L responsibilities of business units in corporations, government departments and nonprofits. Membership is individual, not corporate.

Where Do We Meet?

The web-based coaching sessions could be attended with web conferencing software and a computer or a telephone from anywhere in the world. The in-person coaching sessions can be conducted at client sites in special circumstances.

How Often?

The 360 Business Lab sessions consist of one 90-minute session every week with up to four sessions every month. A typical engagement is 1 year from the date of joining.

About Bhavesh Naik

Bhavesh is perhaps the most under-qualified person you can find to be in his current role. By traditional measures, he is not your “typical” trainer, coach or management consultant. He does not have a Ph.D. in Organizational Development or a Masters Degree in Human Resources. Bhavesh also owns no certifications from any coaching and training institutions (and plans to keep it that way). 

He has spent more time out in the field, in the trenches, working in the business world, doing the kind of work that his workshop participants do, than in a laboratory, a classroom or in academic pursuits. Everything that Bhavesh teaches has been tried, tested and proven, first in the best Research and Development Lab that the world has to offer - himself, and second in the real world, working with his clients and students, one-on-one, in small groups and large seminars. That’s why, instead of being a know-all, be-all preacher, Bhavesh can be someone who the participants can relate with as “one of us.”

While logging well over 1000 hours in the classroom training and instructing students - from a few people to a few dozen (and occasionally a few hundred) at a time - Bhavesh has developed a unique, improvisational style of training that is entertaining yet invasive, inspiring yet stimulating, and interactive yet educational. In the hundreds of one-on-coaching sessions he has conducted, Bhavesh has brought to bear his deep listening skills and non-judgmental, transparent presence to bring about an exhilarating, energizing, inside-out change.

When not designing courses, recording training sessions, and working with students and clients, Bhavesh takes every chance he gets to visit the beautiful Great Falls Park not far from his home in the Washington, DC area.

He has spent more time out in the field, in the trenches, working in the business world, doing the kind of work that his workshop participants do, than in a laboratory, a classroom or in academic pursuits. Everything that Bhavesh teaches has been tried, tested and proven, first in the best Research and Development Lab that the world has to offer - himself, and second in the real world, working with his clients and students, one-on-one, in small groups and large seminars. That’s why, instead of being a know-all, be-all preacher, Bhavesh can be someone who the participants can relate with as “one of us.”

While logging well over 1000 hours in the classroom training and instructing students - from a few people to a few dozen (and occasionally a few hundred) at a time - Bhavesh has developed a unique, improvisational style of training that is entertaining yet invasive, inspiring yet stimulating, and interactive yet educational. In the hundreds of one-on-coaching sessions he has conducted, Bhavesh has brought to bear his deep listening skills and non-judgmental, transparent presence to bring about an exhilarating, energizing, inside-out change.

When not designing courses, recording training sessions, and working with students and clients, Bhavesh takes every chance he gets to visit the beautiful Great Falls Park not far from his home in the Washington, DC area.

Scroll to Top