Cultivating a Culture of Creativity and Innovation with Larry Kasanoff
Are you struggling to find your niche and grow your family business in a competitive market? Discover how one entrepreneur transformed a generalist agency into a thriving specialist firm serving the senior living industry. In this episode of The Business Philosopher Within You podcast, host Bhavesh Naik interviews Rob Love, President and CEO of Love & Company, a national leader in senior living marketing.
Rob shares his remarkable journey from reluctantly joining his mother’s business to evolving it into a focused, mission-driven enterprise. He discusses:
– The power of specialization in improving productivity and profitability
– How developing a passion for serving seniors became central to his vision
– Navigating the challenges of COVID as a business focused on a vulnerable population
– The importance of patience and perseverance in entrepreneurship.
With over 30 years of experience, Rob provides valuable insights on leadership, culture, and the future of the senior living industry.
Whether you’re in a family business or seeking to refine your company’s focus, you’ll gain wisdom and inspiration from Rob’s story.
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