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You own a business. You are passionate about its mission. You want to make the world a better place. You want to help your customers, create employment opportunities for many people, and give back to the community. Just one question: Are you sales sufficient? Many business owners are kind-hearted idealists who set out to change the world […]

You’ve already heard the cliche’: People love to buy, but they hate being sold. It’s true.One thing that exacerbates the problem of an already distrustful relationship between a buyer and a seller is the fact that many salespeople use step-by-step systems for selling.While such systems can help the salesperson, up to a point, they don’t